Once upon a time, businesses could rely on their local Yellow Pages, newspaper, or radio ad rep to drive new leads and clients through their doors. And if they offered a valuable product or service and treated their customers with respect, their business would grow.

Those days are long gone.

Today, businesses are forced to navigate dozens of different channels to both acquire and communicate with new customers and existing customers, and needless to say...

...they can't do it alone.

Today, companies need skilled marketing professionals who are able to:

• Leverage new media channels such as Facebook, Google, Twitter and YouTube to acquire new customers and clients...

• Architect "conversion funnels" that seamlessly and subtly convert strangers into leads, leads into customers and customers into raving fans...

• Establish a "value first" content marketing strategy that enhances brand authority and generates free, organic traffic...

• Build and monetize large email subscriber lists—without resorting to spammy tactics...

• Engage with customers via social channels such as Facebook and Twitter to grow a brand's reach and credibility...

• Optimize search networks like Google, Amazon, Pinterest and Yelp, so the brand can both be found and accurately represented...

• Track and measure the key metrics that matter, so decisions can be based on data, not hunches...

• Run split tests that improve conversion rates and reduce acquisition costs over time...

And by the end of this class, you'll possess all of these skills, and so much more..

Digital Marketing Professional Course is as challenging as it is rewarding. Each module is taught by an industry expert and facilitated in a true, small group, with no more than 12 students per class.

You and your fellow CDMP students will complete course trainings, quizzes, and "mini-projects" that will test your understanding of the core disciplines of digital marketing.

You will also be expected to participate in group discussions relating the course material to real-life business scenarios, and complete a course project and final exam...all in just 8 weeks period.

Those who successfully complete CDMP Course will, in 8 weeks, emerge with the skills, knowledge and “in the trenches” experience that only a Certified Digital Marketing Professional can possess.

Once you finish all 8 modules, you will complete the course project and pass the final exam. Your instructor will evaluate all aspects of your coursework to determine your eligibility for the coveted Certified Digital Marketing Professional (CDMP) designation.

• If you are a digital marketing professional looking to get an edge in an increasingly crowded marketplace...then YES.

• If you are a traditional marketing professional looking to get up-to-speed on the newest trends in the field...then YES.

• If you are a startup founder looking for strategies to acquire customers and clients without being forced to raise money from outside investors...then YES.

• If you are an agency owner looking to expand your service offerings...then YES.

• If you are a student hoping to land a great job in a fun, in-demand, high-paying field...then YES. (We’ll give you the skills and certifications you need to not only talk the talk in the interview, but to truly walk the walk when you get that perfect gig. )

• If you are a crazy-busy business owner who barely has time to check the mail and sign the checks...then NO! (But you should have someone on your team go through it, because you, more than anyone else, need this information...)